Home contractors play a crucial role in various house services. Not only do they carry out home construction and renovation projects, but they also deliver tradesman services. These include heating, ventilation, & air conditioning (HVAC), electrical, and plumbing services, whether inspection, maintenance, or repair. They also perform roofing services, gutter clean-up, exterior remodeling, siding installation, and even house painting.
While home contractors are in demand in various localities, they must still promote their tradesman services. The goal is to reach out to as many clients as possible in their covered area. As such, digital marketing is the key. It’s best to market your services and connect with prospective clients online, as people live and breathe on digital platforms.
That said, here’s how to promote your tradesman services online:
1. Update your website for service promotion
When it comes to service promotion, start doing so via your website. Yes, having a website is no longer an option. It is a requirement for every business. As a home contractor, you should have a site for displaying your different types of services. Your website is also where you’ll communicate with your clients and do business with them.
For this reason, update your business website to make it robust for your marketing endeavors. When updating, always have the user experience (UX) in mind. It means having a well-structured user interface (UI), streamlined elements, easy navigation, and fast loading page. Also, consider employing minimalist and responsive web designs. Ultimately, your goal is to make your website mobile-friendly.
2. Employ search engine marketing for online visibility and website traffic
Digital marketing entails reaching out to both regular and potential clients. For this reason, having a business website isn’t enough. You want to ensure your local clients can easily and quickly find your website online. That way, they can connect with you and hire your tradesman services. That’s where search engine marketing (SEM) comes in for online visibility and website traffic. Consider the following online campaigns under SEM:
- SEO: SEO stands for search engine optimization. The process involves optimizing your website, publishing relevant content, and creating backlinks. However, be sure to focus on local SEO. To do this, get your tradesman business listed on online directories such as Google My Business.
- PPC: PPC stands for pay-per-click, a type of advertising model. The process entails creating ads and bidding for their placements on the search engine results pages. As a home or HVAC contractor, you can promote your HVAC inspection, maintenance, and repair services through PPC ads. When potential clients click your ads, you must pay Google. However, these clicks can lead users to your website, ending up becoming your clients.
3. Resort to email marketing for customer outreach
Using emails for marketing can be the most straightforward way of reaching clients and promoting your services. However, email marketing can be very effective for your business. In fact, Forbes claimed that it is a powerful tool that can take your business to the level.
As far as email marketing is concerned, you can target two markets: regular clients and prospective ones. It’s best to send your old clients updates about your tradesman services, especially if they hire your services now and then. On the other hand, do your research and secure your prospects’ email addresses. From there, send them promotional emails offering your HVAC, plumbing, electrical, or roofing services.
4. Harness the power of content marketing for client engagement
Digital content is potent in this digital era. Whether an article, photo, or video, it has the power to reach out to potential clients and entice them to hire your services. As long as it resonates well with your target market, this content can work wonders on your tradesman services.
Start your content marketing by having a blog on your website. Through this, you can produce various forms of content for indirect or direct promotion of your tradesman services. For instance, you can publish how-to articles like maintaining or fixing your heating and cooling systems. Also, you can post images of the various parts of an HVAC system to help your clients. Lastly, publish infographics showing facts and figures about your industry.
At this point, you now know what it takes to promote your tradesman services online. As a home contractor, be sure to consider the digital marketing strategies recommended above, from website marketing down to content marketing.
Know that it takes conscious efforts and deliberate actions to reach out to as many clients as possible. Once you catch these prospects, be robust in promoting your services, whether HVAC, plumbing, or roofing services. In the end, you’ll be amazed at how digital marketing can get you more and more clients, thus boosting your profits.