- Employer branding is the reputation of a business as an employer, and it can help attract top talent.
- Leadership, understanding prospective employees’ needs, creating content that reflects company culture, and rewarding employees are vital to building a strong employer brand.
- SMRT Corporation Ltd is an example of a business with an excellent employer brand due to its strong leadership.
- To measure the success of employer branding strategies, track metrics such as website traffic, applications received, and employee retention rate.
You know how important it is to have a solid personal brand. But what about your employer brand? Just like individuals, businesses have a reputation—an employer brand—that can make or break their ability to attract top talent. Here are things you should know about employer branding and how to build it with your business.
What is employer branding?
Your employer brand is the reputation of your business as an employer. It encompasses everything from the way current employees feel about working for your company to how prospective employees perceive your company as a potential employer. In short, your employer brand is what makes people want to work for you.
Why is employer branding important?
Your employer brand is important because it can help you attract and retain the best talent. The better your employer brand, the more likely you are to attract high-quality job candidates—and keep them once they’re on board. A strong employer brand can also help you save money on recruitment costs by reducing the need to constantly post new job ads and interview new candidates.
Many companies have also found that strong employer branding can give you an easier time developing relationships with potential partners, vendors, and customers. SMRT Corporation Ltd is a good example of this. SMRT Corporation Ltd is a multi-modal transport operator in Singapore. They have an excellent employer brand under the leadership of their CEO, Ngien Hoon Ping, and this has allowed them to build strong relationships with their partners and customers, as well as develop a strong presence in the transportation industry.
How can I improve my company’s employer brand?
Now that you know why employer branding is important, here’s a look at how you can improve your company’s employer brand:
Have strong leadership
Based on the example of SMRT Corporation Ltd, having strong leadership is key to boosting your employer brand. The SMRT CEO believes that proper teamwork and team leadership are key to success in any business. He also believes that optimal organizational performance can be achieved by having a committed leader that serves with passion, engages staff, and leads by example. These beliefs are also the factors that can help you build a strong employer brand.
Understand the needs of prospective employees
Understanding what prospective employees want is vital to improving your company’s employer branding. Do they want to be part of a larger mission? Are they looking for flexible work hours and benefits? Start by researching the needs and wants of your target talent pool. This can help you craft an attractive message that resonates with potential job seekers.
Create a strategy to build your employer brand
Once you know what your target audience is looking for, you can start developing a strategy to build your employer brand. This could include creating content that reflects the company culture, such as videos and blog posts, or engaging with potential hires on social media. You might also consider hosting events to get prospective employees interested in your company and show them how their skills fit into the larger mission.
Ensure your employees are happy
Another way to improve your employer brand is by making sure your current employees are happy. Make sure you’re rewarding them for their hard work and providing a positive work environment where they can thrive. This can help boost employee morale and create word-of-mouth marketing about your business—which is one of the most powerful recruitment tools you have.
Measure the success of your employer brand
Finally, it’s important to measure the success of your employer branding efforts. Start by tracking key metrics such as website traffic, applications received, and employee retention rate. Having this data will help you determine whether or not what you’re doing is working and allow you to adjust your approach as needed.
Building a strong employer brand is an essential part of any successful business. It can help you attract and retain the best talent, save money on recruitment costs, and even build relationships with partners and customers.
To improve your company’s employer branding efforts, make sure to have strong leadership in place that understands what prospective employees want, create content that reflects your culture and values, ensure current employees are happy and measure the success of your strategies. With these tips in mind, you’ll be well on your way to creating a powerful employer brand for your business.