Almost every car buyer is aware of the usual gimmicks of auto dealerships. They say they have the greatest cars, the best deals that offer the highest value for your money and the greatest automotive insurance policies—all in an effort to push customers to make a purchase.
Many car buyers, however, no longer buy this shtick. Instead of going to a local car dealership, some also choose to go online where sellers seem to have more proper training on finance and insurance (F&I) solutions.
This is why running a car dealership store is becoming more difficult these days. If you own one, you’re probably working doubly hard to get customers to buy your vehicles. Fortunately, there are other ways to entice customers to come inside your store. All you need to do is catch their attention by doing something unique.
Do something wacky
One car dealership store in Massachusetts once decided to catch the attention of motorists by posting their billboard upside down. The gimmick did work for Prime Auto Group, as people who were driving along Boston stopped just to check out what their billboard was saying.
After seeing what it was, some of them decided to visit the store precisely because the idea of an upside down billboard was so absurd they wanted to know more about the company itself.
Prime Auto Group did this stunt because they wanted to let their customers know that they are different from all the other car dealerships, and it worked for them. So if you want your car dealership store to become more famous, try doing something like this and think of some fun ways to advertise your business.
Get closer to your community
Another way to promote your car dealership is to make friends with your community and get to know the people living in your area a bit more. You can do this by finding out what events are popular in your community.
Do the people in your community frequently host large barbeque events? If so, then maybe you should host one of these events at your store or find a park or field large enough to accommodate a lot of people and let them know you and your business more. You can also do this by being more active in community gatherings or events like outreach programs for the poor.
Use social media
Whether you like it or not, social media is an effective way to market your products to your potential customers. The best thing about social media is it won’t cost you a dime. All you have to do is create your own account on Facebook or Instagram and get as many likes or followers as possible.
The great thing with social media is that you can really use your creativity in promoting your brand. You can post videos or write-ups about your car dealership or anything under the sun.
There are so many ways you can promote your car dealership in order to attract more customers to your store. All it takes is a little ingenuity and some pizzazz, and you’ll be able to fill your store to the brim with potential buyers.